Bob Ostrom of Bob Ostrom Studio showing off marker collection

About –  Bob Ostrom from Bob Ostrom Studio

The thing I love most about cartoons is the humor. I’m always amazed at the way cartoonists can say so much with so little. Simple line and gesture, bright flat colors and modest shading, yet there is no mistaking the meaning of each drawing. I never got bored looking at or reading a cartoon or comic strip. Don’t get me wrong I appreciate fine art and the work of the masters but as far as I’m concerned visiting the great art museums of the world would be a lot more fun if they included a few cartoons.

I knew that one day I wanted find a job that allowed me to draw cartoons for a living. I wanted people who saw my art to have just as much fun looking at it as I did creating it. I wanted a job that was fun and where my art would be appreciated. I wanted a career where my job was to make my boss laugh. So just how do you go about finding a job like that. It’s not as easy as it looks….

When I graduated college and started to look for work I quickly realized there were not a lot of want ads for cartoonists. So instead I landed a job with a small ad agency creating ads and designing logos. It’s funny how things work out though. It was a good job but eventually grew restless so one day I introduced a cartoon illustration into one of my layout. To my great surprise it was well received. I figured I had nothing to lose at that point so I began introducing them to some of our bigger clients as well and guess what?…it worked. I began to realize that cartooning wasn’t just about animation or funnies section in the paper, cartooning also had a place in the real world. I knew if I looked hard enough I could probably find other places where cartooning could be a bigger part of my job. Eventually I found a small toy company that just happened to be looking for a guy who could draw cartoon characters… all… day … long. (sometimes dreams do come true).

Cartooning is Big Business

Unfortunately that toy company fell on hard times but knowing that I could make a living doing what I do best changed everything. The more I looked around the more I realized cartoons were big business and they were being used to sell anything from toys, to books, to cereal and more. I quickly developed a portfolio reflecting my new found knowledge and completely changed my marketing plan. In 1998 I started my own studio where my job was to create exactly what I loved most.

Since then it’s been an incredible journey. Understanding cartooning as an incredible marketing tool and their potential to reach millions of customers has changed everything. Since I opened my studio my work has been featured on everything for toy boxes, to clothing, I’ve done mascots for professional sports teams and designed hundreds of logos for both large and small businesses all over the world but that’s not all. My experience with the children’s market allowed me to follow another dream, illustrating children’s books. I’ve been very fortunate to have worked with some of the biggest names in publishing. company logosMy art has been featured in over 250 children’s books so far and I can’t wait to do my next 250. Whether I’m illustrating a children’s book or working on a cartoon logo I always try to bring as much fun as possible to all my art. If you want to know how cartooning can help your business stand out just give me a call or head over to my contact page and drop me a line. I look forward to hearing from you.




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