I don’t know what it is about monsters but they sure are fun to draw. Am I right? My favorite are probably movie monsters I’m not talking about the CG monsters in today’s movies, they’re great and all, but there’s just something about a guy in a mask. I don’t know, I love em. Especially the ones from the 50s and 60s. They were just real enough so you could tell what they were suppose to be but dopey enough so that they weren’t scary. I guess it’s the hokeyness.
Star Trek was great at that. I mean Jim Kirk fighting the Gorn, come on is there a better scene than that? The old Kirk double fisted punch or the karate chop knockout blow to the neck, that is good as it gets. Anyhow Monster Week at Bob Ostrom studio is just about over but if you want to see more like this come visit me over at Instagram. See you there monster lovers.
Superhero week has come and gone in a flash. Thanks to everyone who followed along with me and thanks to those of you who came and found me on Instagram. You guys are total rocks stars. Today I wanted to take a look at what the process looks like when developing characters for an actual client. Sure it’s fun to draw whatever comes to mind but what happens when you’re doing it for a real live client? Lets take a look at the process.
Step one sketches:
Concept sketches. Step one is always sketches. My client is Chewy.com.I’ve worked with them for many years. We designed a set of characters together to help them market their online services. The main character Mr. Chewy is a lovable dog character who is sort of the guy in charge. He’s had lots of different adventures from vacationing on the sunny Florida cost to sled rides in the frozen north. Once he even ran for President of the United States of America.
The assignment for Mr. Chewy this time was to become a superhero. Does this guy get around or what? Anyhow I discuss the project with the creative director and we’re uncertain if we’re looking for an action pose or a hero pose. I throw out a couple of quick sketches of each.
Step two tighten up:
The superhero pose is the winner. So it’s time to tighten up on the sketch. Because I know this character so well and I’ve drawn him so often I find tightening up the sketch in Illustrator is the cleanest fastest way to go.
Step 3 color:
The tight sketch is approved. Time to move onto color. In my head I’ve thinking this guy is definitely a red, yellow white kind of superhero. Kind of a Flash/Shazam color scheme. So I find my colors and submit my art. The client however was thinking more of a blue red yellow combo like Superman. Superman is arguably a much more popular and recognizable figure so I switch things up and resubmit. We don’t want to do a direct ripoff of the color scheme so we change the combo up a little. To help the artwork pop we keep Chewy mostly in red and yellow and add a little blue for accents. High fives all the way around! Job well done.
We’re already up to superhero three already? How did that happen? Wow is this week flying by. Too many deadlines I guess. Well as you know Superhero Week started of over on Instagram where it’s been getting a pretty good response. It’s also bringing in quite a few new followers which is super cool. At the time of this posting I have somewhere around 800 which is most excellent. It’s got me thinking that I need to create some kind of giveaway once I hit 1000. Still formulating the plan but I’m thinking maybe some kind of poster give-away. What do you think? Would getting a poster be a cool giveaway?
Staying on yesterday’s theme I thought it would be fun to keep the ball rolling with another lesser-known superhero, Pants on Fire Guy. I mean lets face it I would imagine in the superhero world, just like in real life, you have your famous heroes like, Superman, Batman, Spiderman etc and your unknowns like Pants on Fire guy. For every celebrity superhero there are probably thousands hoping for some kind of big break. They are just out there walking among us, waiting tables, playing party gigs whatever it takes to keep food on the table until they are finally discovered. Most of them probably have terrible agents who line up terrible gigs and take their terrible 25% commission. Everyday these guys are out there trying their best to get in front of news cameras, or on the front page of some of news outlet. Sadly most of them will simply fade away into obscurity without ever having their shot at the title. Such is the life of the lesser-known superhero.
Every once and a while I climb up into the attic and grab a bunch of stuff to haul off to the Goodwill store or the recycling bin. Sometimes I get lost up there and start dragging out old boxes full of memories (think Chevy Chase, Christmas vacation). Today I found one full of old disks and drives. Most of them were CD’s or DVD’s but I found a couple Zip Drives in there too. Why I save those I have no idea, it’s not like technology is suddenly going to reverse itself. Anyhow this pile of disks was from many years ago right after I bought my second MAC. I think it was a Power Mac G3… one of those blue/green ones. It was about the coolest thing since sliced bread and I was right on the cutting edge when I got it. Leafing through the disks I found one labeled Rugrats. I had almost completely forgotten about this project but it was a huge milestone in my career.
I had only been using Photoshop for only a couple on months when the Rugrats book Back Off, Bully Boys came into the studio. Up until then it had pretty much been just Illustrator or by hand. If I remember correctly the publisher was specifically requesting digital artists. There weren’t a lot of artists offering digital at the time so it left a big opportunity those of us who were. Wow, have things changed since then but I think if there’s one thing to be learned it’s that there is always opportunity for those willing to put themselves out in front. I certainly wasn’t the first to offer digital illustration by any means but I was ahead most other artists at my agency and many others outside as well.
Digital art is pretty much required these days and if you had told me back then I would be teaching Photoshop, Illustrator and InDesign now I would have told you that you were crazy. Digital has gone through quite a few changes over the years. Things have gotten much easier for users but at the same time the competition has grown very intense as well. Artists who don’t know digital art find themselves a tremendous disadvantage with the gap widening every year. The odd thing is that the industry, always looking for something new, seems to have come full circle and what’s old is whats new. In other words the slick highly polished look that comes so easily to digital art is less in demand today. Publishers seem to be leaning toward things that are digital but don’t look digital. So how does an artist find that look? Textures, brushes, combining digital with traditional, all of the above, none of the above?… it’s all out there for those willing to jump out in front and make it happen and lead the way.
When I first started doing children’s books I focused mainly on licensed properties. I did work for all the big guys… Disney, Cartoon Network, Nickelodeon and lots of others. It was a pretty sweet gig with the exception of one thing. Illustrators who work in the world of licensed art can tell you that it’s kind of a lonely business. Your work is everywhere but you are rarely recognized for it unless of course you are the creator. Unfortunately even creators are sometimes not given the credit they deserve depending on how the art was developed.
This art was from a Wild Thornberry’s book I did. Most of the books I did for licensed properties were a little stingy with the credits but not Scholastic and the Wild Thornberry’s. The first time I saw the actual printed book was in at Barnes and Noble on display and my name was right on the front cover in big 20 pt type. I wanted to run around the store flinging copies into the air and dancing like a fool but I figured that would just be bad form. So instead I high-fived my son who was about 4 or 5 at the time and did the dad-dance. He thought it was pretty cool too. He used to love it when I got books from properties he knew from TV because they always came with a video that we would watch over and over as I tried to get the poses just right. He would often run around the house quoting lines from whatever series we had just watched. As he got older the fun kind of wore off and the cool factor faded a bit but every now and then we’ll spot one of my books in the book store or at the library and it’s cool all over again.
(To begin slide show click on any of the images below)